Debbie Patrick founded Promotional Concepts when she moved to the Roaring Fork Valley in 1993. She was the event director of the 24 Hours of Aspen from 1993 to 2000 and instrumental in taking the event from netting $50,000 to over $1.2 million to the benefitting charities.

After re-organizing Promotional Concepts in 2002 to provide full-service marketing to her clients, she brought her unique understanding of resort marketing and the challenges of the delicate balance of reaching tourists, second homeowners and year-round residents to partnerships with the likes of national advertising agencies for Land Rover, Volvo, and Susan G. Komen to name a few. She maintains hands-on involvement with clients, overseeing creative, overall plans, copywriting and is known for “the new idea” that pops into her head at 3:00 am.

She brings experience from a retail background, both on the retail and vendor side. As director of marketing with Ocean Pacific Sunwear (Op) for seven years and as special events coordinator at Robinson’s Department Stores in California for three years, her responsibilities included creating, coordinating and implementing a wide variety of award-winning in-store events, including sporting events, press receptions and charity benefits as well as creating national advertising, marketing and public relations campaigns for more than a dozen Op brands. She managed multi-million dollar budgets and sponsorships both from a solicitation and an evaluation perspective.

Debbie graduated from San Diego State University with a Journalism Degree, Advertising/Public Relations emphasis and a Spanish minor. Additional studies in Marketing were completed at the University of New Hampshire.

She continues to enjoy creating unique business partnerships to the success of the Promotional Concepts clientele, working with her fun and energetic staff, and maintains a team attitude with her vendors. When she isn’t working, she enjoys triathlon events, having completed her first half-ironman in 2005 and experiencing life through the eyes of her daughter with whom she has run in over 34 5K races.